I, for one, don't have Olympic fever.
Isn't it time we all faced the fact that the Olympics are really not important? Back in the 30's and 40's when it took two weeks to travel overseas by boat and there was always the chance you could hit an iceberg, the Olympics were a big deal. Athletes from all over the world came together to see who was the best and possible share exotic native STD's in the Olympic Village. Competitors faced each other who had never met before and possibly never even heard of each other.
In today's world, with air travel and worldwide media, there is no real debate about who's the best at any given sport. If you are the best figure-skater in the world (because you have won the most international competitions against the best in the world) does it really matter if you win the gold medal or not? No. Yet, everyone acts like winning the gold makes you the best. Tiger Woods didn't win the Master's Tournament last year but guess what, he's still the best golfer in the world. Why is The Master's Tournament any more important than last week's tournament and, more importantly, why do they give the winner an ugly jacket?
It's all a big marketing event now. The contests themselves are no more important than any of the other thousands of contests that occur every year pitting the best against the best. This is why the Super Bowl is still a great event. The two teams that have been declared the best in their respective leagues meet for the first time. But, if you expect me to get excited because the worlds best luge dude is competing against the same luge dudes he competes against every other week, forget it. (Actually, the Olympics do have one thing that sets them apart from other events. In the Olympics, there is no qualification requirements to compete. hence the famous Jamaican Bobsled team.) In fact, since I don't watch luge any other times during the year, why should I watch it now?